Click here to go to the coupon creation form.
Coupon codes are fully customized by you. Use the following guides when creating your coupon code:
- Must use alphanumeric characters only
- Must begin with “BNP” to ensure the codes are unique to B&N Press authors
- The end date must be within 365 days of the start date.
- Though it’s not required, we recommend that your coupon code be short and easy to remember, and include the discount amount
- Example: BNPMARY50, BNP25OFF
- Coupon codes can be created for an eBook that is on Sale or on Pre-Order on bn.com
- Codes can be reused by you or another author only after the earlier coupon code has expired
- A single EAN can be eligible for multiple coupons
- You can include multiple EANs in a single coupon
- Coupons cannot be combined by a reader at checkout
- Predefined discount percentages will be provided when creating your coupon though can you choose “Other” and set your own percentage off.
- Coupons can offer customers a discount of 10%-75%. As of May 7, 2026, discounts outside that range are no longer available for B&N Press titles.
To give our team time to review and schedule your request, the earliest available start date for creating a coupon code will be displayed on the promotions page.