Barnes & Noble Press has a feature that allows you to create eBook coupon codes or Buy One, Get One X% off (BOGO X% off) promotions on BN.com to find and reward new and existing B&N readers. You can define the start and end dates, the discount percentage, as well as the custom coupon code to share with your readers. You can create coupons under the Manage Promotions section of your Projects dashboard. Click here to go to the coupon creation form.
Note: This feature is available to all Barnes & Noble Press authors. If you have any questions, please email support at BNPressSupport@bn.com
About Creating Coupon Codes
Coupon codes are fully customized by you. Use the following guides when creating your coupon code:
• Must use alphanumeric characters only
• Must begin with “BNP” to ensure the codes are unique to B&N Press authors
• Though it’s not required, we recommend that your coupon code be short and easy to remember, and include the discount amount
- Example: BNPMARY50, BNP25OFF
• Coupon codes can be created for an eBook that is on Sale or on Pre-Order on BN.com
• Codes can be reused by you or another author only after the earlier coupon code has expired
• A single EAN can be eligible for multiple coupons
• You can include multiple EANs in a single coupon
• Coupons cannot be combined by a reader at checkout
• Predefined discount percentages will be provided when creating your coupon though can you choose “Other” and set your own percentage off.
- 25% off
- 50% off
- 100% off (Free)
- Other
♦ This is a custom discount amount, e.g., 70%, 15%, etc.
• Must begin with “BNP” to ensure the codes are unique to B&N Press authors
• Though it’s not required, we recommend that your coupon code be short and easy to remember, and include the discount amount
- Example: BNPMARY50, BNP25OFF
• Coupon codes can be created for an eBook that is on Sale or on Pre-Order on BN.com
• Codes can be reused by you or another author only after the earlier coupon code has expired
• A single EAN can be eligible for multiple coupons
• You can include multiple EANs in a single coupon
• Coupons cannot be combined by a reader at checkout
• Predefined discount percentages will be provided when creating your coupon though can you choose “Other” and set your own percentage off.
- 25% off
- 50% off
- 100% off (Free)
- Other
♦ This is a custom discount amount, e.g., 70%, 15%, etc.
To give our team time to review and schedule your request, the earliest available start date for creating a coupon code will be displayed on the promotions page.
The end date must be within 365 days of the start date.
About Creating a Buy One Get One X% off Promotion (BOGO X% off)
BOGO promotions are automatically applied at customer checkout on BN.com. Use the following guides when creating BOGO:
• BOGO promotions can only be used for eBooks that have already reached their publication date, i.e., they are not on pre-order.
• A single eBook EAN (B&N ID # that begins with 294) can be included in multiple BOGO promotion
• You can include multiple EANs in a single promotion. Example: Buy any of these 6 titles at a special Buy One, Get One Free promotion price.
• BOGO Promotions from different authors can be combined by a customer at checkout though each author’s BOGO will be applied independent of the other.
• To give our team time to review and schedule your request, the earliest available start date for creating a BOGO promotion will be displayed on the promotions page.
• Once the author creates a BOGO promotion, the discount will be automatically applied at customer checkout on BN.com.
• The BOGO promotional end date must be within 365 days of the start date.
• BOGO promotions can only be used for eBooks that have already reached their publication date, i.e., they are not on pre-order.
• A single eBook EAN (B&N ID # that begins with 294) can be included in multiple BOGO promotion
• You can include multiple EANs in a single promotion. Example: Buy any of these 6 titles at a special Buy One, Get One Free promotion price.
• BOGO Promotions from different authors can be combined by a customer at checkout though each author’s BOGO will be applied independent of the other.
• To give our team time to review and schedule your request, the earliest available start date for creating a BOGO promotion will be displayed on the promotions page.
• Once the author creates a BOGO promotion, the discount will be automatically applied at customer checkout on BN.com.
• The BOGO promotional end date must be within 365 days of the start date.
Reporting
In your Sales Reports, the Sale Price column will show you books that were purchased with a BOGO promotional discount off the original List Price. There will be separate rows totaling the number of sales per title purchased at a given Sale Price, e.g., 2 sales at $5.99 and 1 sale at 2.99. This view is available via the View Report option under Sales Reports.
Here is an example of how the BOGO calculation works:
Example #1: Buy One, Get One FREE
• Book 1 of the BOGO is priced at $5.99
• Book 2 of the BOGO is priced at $4.99
• Customer buys Book 1 at $5.99, gets Book 2 for Free.
• Before BOGO discount, the Customer’s Order Total would be = $10.98
• After the BOGO is applied, the Order Total is discounted by $4.99, making the new discounted total $5.99, or 45% off the original order total.
• Book 1 of the BOGO is priced at $5.99
• Book 2 of the BOGO is priced at $4.99
• Customer buys Book 1 at $5.99, gets Book 2 for Free.
• Before BOGO discount, the Customer’s Order Total would be = $10.98
• After the BOGO is applied, the Order Total is discounted by $4.99, making the new discounted total $5.99, or 45% off the original order total.
To understand how much an Author earns from each title, you have to calculate the discount percentage (%) applied to each title in the order.
Here’s the formula:
X% off each BOGO title = Total Discount in $ / Original Order Total in $
Ex: Total Discount of $4.99 (Book 2 that was FREE for the customer) / Original Order Total of $10.98 = 45% off
Ex: Total Discount of $4.99 (Book 2 that was FREE for the customer) / Original Order Total of $10.98 = 45% off
Royalties Earned:
Book 1: $5.99 x 45% off discount = $2.70 off original price. Thus, $5.99 - $2.72 off = $3.29, the effective promo price of Book 1.
Author earns $3.29 x 70% royalty rate = $2.30
Author earns $3.29 x 70% royalty rate = $2.30
Book 2: $4.99 x 45% off discount = $2.25 off original price. Thus, $4.99 – $2.25 off = $2.74, the effective promo price of Book 2.
Author earns $2.74 x 70% royalty rate = $1.92.
Author earns $2.74 x 70% royalty rate = $1.92.
Example #2:
• Customer purchases 3 BOGO titles priced at Book 1 at $4.99, Book 2 at $3.99 and Book 3 at $2.99
• Customer buys B1 at $4.99 and B2 at $3.99, gets B3 for Free (Discount is based on lowest priced title).
• Before BOGO discount, the Customer’s Order Total would be = $11.97
• After the BOGO is applied, the Order Total is discounted by the free title B3 $2.99, making the new discounted total $8.98, or 25% off the original order total.
• Customer purchases 3 BOGO titles priced at Book 1 at $4.99, Book 2 at $3.99 and Book 3 at $2.99
• Customer buys B1 at $4.99 and B2 at $3.99, gets B3 for Free (Discount is based on lowest priced title).
• Before BOGO discount, the Customer’s Order Total would be = $11.97
• After the BOGO is applied, the Order Total is discounted by the free title B3 $2.99, making the new discounted total $8.98, or 25% off the original order total.
Applying the same formula as above, we’ll calculate the discount percentage (%) applied to each title in the order.
Here’s the formula:
X% off each BOGO title = Total Discount in $ / Original Order Total in $
Ex: Total Discount of $2.99 (B3 FREE for the customer) / Original Order Total of $11.97 = 25% off
Royalties Earned:
Book 1: $4.99 x 25% off discount = $1.25 off original price. Thus, $4.99 - $1.25 off = $3.74, the effective promo price of Book 1.
Author earns $3.74 x 70% royalty rate = $2.62
Author earns $3.74 x 70% royalty rate = $2.62
Book 2: $3.99 x 25% off discount = $1.00 off original price. Thus, $3.99 – $1.00 off = $2.99, the effective promo price of Book 2.
Author earns $2.99 x 70% royalty rate = $2.09.
Author earns $2.99 x 70% royalty rate = $2.09.
Book 3: $2.99 x 25% off discount = $0.75 off original price. Thus, $2.99 – $0.75 off = $2.24, the effective promo price of Book 3.
Author earns $2.24 x 70% royalty rate = $1.57.
Author earns $2.24 x 70% royalty rate = $1.57.
Example #3:
• Customer purchases 4 BOGO titles priced at Book 1 at $4.99, Book 2 at $3.99, Book 3 at $2.99 and Book 4 at $1.99.
• Customer buys B1 at $4.99 and B2 at $3.99, gets B3 and B4 for Free.
• Before BOGO discount, the Customer’s Order Total would be = $13.96
• After the BOGO is applied, the Order Total is discounted by the free titles (B3 $2.99 + B4 $1.99 = $4.98), making the new discounted total $8.98, or 36% off the original order total.
• Customer purchases 4 BOGO titles priced at Book 1 at $4.99, Book 2 at $3.99, Book 3 at $2.99 and Book 4 at $1.99.
• Customer buys B1 at $4.99 and B2 at $3.99, gets B3 and B4 for Free.
• Before BOGO discount, the Customer’s Order Total would be = $13.96
• After the BOGO is applied, the Order Total is discounted by the free titles (B3 $2.99 + B4 $1.99 = $4.98), making the new discounted total $8.98, or 36% off the original order total.
Applying the same formula as above, we’ll calculate the discount percentage (%) applied to each title in the order.
Here’s the formula:
X% off each BOGO title = Total Discount in $ / Original Order Total in $
Ex: Total Discount of $4.98 (B3 + B4 FREE for the customer) / Original Order Total of $13.96 = 36% off
Royalties Earned:
Book 1: $4.99 x 36% off discount = $1.78 off original price. Thus, $4.99 - $1.78 off = $3.21, the effective promo price of Book 1.
Author earns $3.21 x 70% royalty rate = $2.25
Author earns $3.21 x 70% royalty rate = $2.25
Book 2: $3.99 x 36% off discount = $1.42 off original price. Thus, $3.99 – $1.42 off = $2.57, the effective promo price of Book 2.
Author earns $2.57 x 70% royalty rate = $1.80.
Author earns $2.57 x 70% royalty rate = $1.80.
Book 3: $2.99 x 36% off discount = $1.07 off original price. Thus, $2.99 – $1.07 off = $1.92, the effective promo price of Book 3.
Author earns $1.92 x 70% royalty rate = $1.34.
Author earns $1.92 x 70% royalty rate = $1.34.
Book 4: $1.99 x 36% off discount = $0.71 off original price. Thus, $1.99 – $0.71 off = $1.28, the effective promo price of Book 4.
Author earns $1.28 x 70% royalty rate = $0.90.
Author earns $1.28 x 70% royalty rate = $0.90.
